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Blake Mycoskie had learned that the lack of shoes was a problem that had a serious impact upon impoverished youth, threatening the ability of the children to go to school, prevent infection, and so forth. He took his idea to Argentine shoe manufacturers and began building the company based on this idea, and initially made 250 pairs of shoes. The company first officially began selling its shoes in May 2006. After an article ran in the Los Angeles Times, the company received order requests for nine times the available stock online and 10,000 pairs were sold in the first six months. The first batch of free shoes were distributed in October 2006 to Argentine children; the number was equivalent to the amount of stock sold: ten thousand.The company was self-financed, as Mycoskie sold his online driver education company for $500,000 to fund the shoe company. The company name (TOMS) is derived from the word "tomorrow", and evolved from the original concept, "Shoes for Tomorrow Project".
In 2007 the company launched an annual "One Day Without Shoes" event where adherents do not wear shoes throughout the day in order to raise awareness for Toms' mission for clothing impoverished children. The day to raise awareness has had partners such as AOL, Flickr, and the Discovery Channel that help to promote the event. By 2011 over 500 retailers were carrying the brand globally; that year it also launched its eyewear line. By 2012 over two million pairs of new shoes had been given to children in developing countries around the world. The Daniels Fund Ethics Initiative at the University of New Mexico describes the company as "a for-profit business with a philanthropic component".
Toms Deals and Discounts
Besides just shoes TOMS also has bags, sunglasses, backpacks, kids apparel, and they offer reasonable discounts on all their products from the Sales page on their website. You don’t need a sale or coupon codes to find great deals and also help those who are less fortunate.
Toms One for One
Toms' business model has been referred to as the "one for one concept" business model, referring to the company's promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. The countries to which the free products are sent have included Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, and the United States. The business has grown beyond producing shoes and has included eye wear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries. Toms trademarked the phrase "One for One" to describe its own business model.
Toms Corporate Responsibility
TOMS has given 50 million pairs of shoes to children in need, teaching us 50 million lessons.Since 2006, people like you have helped TOMS achieve this amazing number — and it's leading to bigger, better things! Like giving different types of shoes based on terrain and season, or creating local jobs by producing shoes in countries where we give. TOMS® Shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs.360,000 have had their sight restored through purchases of TOMS® Eyewear since 2011. TOMS gave sight in over 10 countries, providing prescription glasses, medical treatment and/or sight-saving surgery with each purchase of eyewear. Not only does a purchase help restore sight, it supports sustainable community-based eye care programs, the creation of professional jobs (often for young women), and helps provide basic eye care training to local health volunteers and teachers. Never forget to use Toms discount code and save extra money next time whenever purchase from Toms.
As an alternatives to Toms, You can try FootAsylum for men, women and kids footwear.