Ann Summers - The best of the best
The company has been able to remain the leaders in their market for more than 40 years now and they have no desire to stop anytime soon. Customers are always looking to buy the latest products that Ann Summers have to offer and they take a lot of time to focus on their customer service team as they know that if people have great experience with them, they will be more inclined to come back and shop with them again. Their team of staff are all trained so that they can aid you with anything you may need, whether it be about the sizing of a certain item or if you are simply wondering about the rules of redeeming things like an Ann Summers voucher code.
Let's take a look at where it all started for the company.
Where it all Began
Ann Summers opened up their first store in 1972 and you can still visit it till this day and shop around. They became very well-known for selling their Rampant Rabbit product and by the time it came to 1999, more than one million of them had been sold which supports the fact that Ann Summers are a company who are not scared of a little controversy (the Rampant Rabbit is a very popular sex toy among women).
It wasn't until 2005 that they were able to have their stores in other countries with their first one being opened in Valencia, this of course enabled them to expand the types of items that they were selling as they were able to be inspired by different areas of the world. They also made sure that their overseas customers would be able to benefit from some of the fantastic offers that they frequently offer, so discounts like an Ann Summers promo code can be applied to orders made from different countries other than the UK.
Ann summers managed to get themselves in the public eye to an even greater extent than most companies have the opportunity to do by having a TV show based on them in 2011. The show followed someone who got into the business and went to the work parties, meetings and so on to see how the inner working of the company worked and people seemed to love it. Around three million people tuned into their TV's when the show was on.
Being experts on sex is something that Ann Summers is known for. In 2012, they carried out a survey amongst both men and women to find out more about people's sex lives and they had a pretty big sample size of more than 20,000 participants, so it's no wonder that people consider them to be the sex experts.
Being in the running for winning awards is something that has almost become quite a regular thing for Ann summers, with one of the most recent ones being in 2015 where they were nominated for Best Lingerie for Cosmopolitan by the Magazine Fashion Awards. They were also amongst the nominations for Best Marketing Campaign in the same year.
Brand Promise
Due to the fact that they have been in the business for more than 40 years now and have experienced a great deal of success, I think that it is safe to assume that they know what they are doing. However, they also go the extra mile to assure customers that all of the products and information that they are selling are genuine as it is a legitimate concern for a lot of people, especially when it comes to the guides they sell about sex.
Trust is the key here and I think that Ann Summers has done an excellent job at acquiring this from their customers throughout the years of dedication and hard work. They have made a promise, as a brand, to you as a customer that they take their job very seriously to provide you with only the best of the best.
They are regarded by many as being the number one company who sell sex toys and guides and so many people have benefited from this that Ann Summers has become an authoritative figure on these topics. With an Ann Summers discount code from BargainFox, you can enjoy it for less! Of course, Ann Summers' products are even more fun to enjoy with a partner - and if you're looking for one of those, we also have discount codes for Match.com.
