Converse began as a rubber shoe company in in 1908. Soon after, they started making trainers.
Starting in 1920, Converse released the All-Star basketball trainer and it quickly became a cultural icon. Although it is no longer used on the court, Converse trainer have become some of the most adaptable and iconic shoes around.
Converse is an iconic American footwear brand best known for its signature sneakers, particularly the Chuck Taylor All Star. Established in 1908 by Marquis Mills Converse in Malden, Massachusetts, the brand originally produced winterized rubber-soled shoes. Converse revolutionized its product line by entering the basketball shoe market in the early 20th century. The introduction of the Converse All Star in 1917 marked the beginning of its association with basketball, further solidified by the endorsement of basketball player Chuck Taylor in the 1920s.
The Chuck Taylor All Star, with its distinctive high-top design and star insignia, became a cultural phenomenon, transcending its athletic roots to become a staple of casual and streetwear fashion. Its timeless design, comfort, and versatility have made it a favorite across generations, worn by athletes, musicians, artists, and everyday individuals.
Converse has continuously evolved, expanding its range to include various styles such as low-tops, platforms, and collaborations with high-profile designers and brands. Despite these innovations, Converse has remained true to its core identity, maintaining the classic elements that have defined its legacy. Today, Converse is a subsidiary of Nike, Inc., benefitting from the parent company's resources while preserving its unique brand heritage.
Known for its commitment to creativity and individuality, Converse engages with its community through various cultural and social initiatives, embracing diversity and self-expression. Whether on the basketball court, in music venues, or on city streets, Converse remains an enduring symbol of authenticity and style.
